Your chance to create change is here again. The Brief is back for its fourth edition.
If you’re a creative, strategist or marketer at any level, The Brief gives you an unmissable opportunity – having your work judged by a Cannes Lions-level jury. Now’s your time to get recognised on a global stage, and collaborate with people from different cultures to drive positive change for the global society.
Last year, 260 creatives from 55 countries all worked on the same single challenge in The Brief #3. Using their creativity for good to create climate change campaigns with New Zero World that could have real positive impact.
For The Brief #4, LIONS and UNICEF are partnering to set a new global brief that calls on creatives to inspire action for children everywhere in a way that transforms the prevailing malaise of today into hope.
And if doing good in the world wasn’t rewarding enough, The Brief winners receive delegate passes to Cannes Lions for the following year. Applications for The Brief #4 close on Thursday 8 August.
This is your moment. Be part of it.
COMPETITION TIMELINE
Applications close: Thursday 8 August
Live client briefing on Zoom: Wednesday 28 August
Creative sprint: Wednesday 28 August – 24 September
Mid-sprint Q+A on Zoom: Thursday 12 September
Submission deadline: Tuesday 24 September
Shortlist announced: Friday 1 November
Live judging session on Zoom: Monday 18 November
Winners announced: Monday 25 November
