9 PROFESSIONALS FROM BULGARIA TO PARTICIPATE IN THIS YEAR’S EVALUATION PROCESS OF EUROPE’S MOST EFFECTIVE CAMPAIGNS
The European Association of Communications Agencies (EACA) and Effie Awards Europe have announced the marketing leaders who will be part of the jury for the Effie Europe 2024 awards. These distinguished professionals will have the honor of evaluating and awarding the most effective and impactful marketing campaigns of 2024. Among them are nine professionals from Bulgaria.
Effie is a global forum that exists to lead, inspire, and champion both the practice and practitioners of marketing effectiveness. The awards are open to all agencies and brands seeking recognition for their most effective marketing campaigns that are indicative of change and have achieved real, measurable results.
The chairs of the Effie Europe 2024 jury include representatives from both the agency and client worlds: Harrison Steinhart, Global Strategy Director at DDB Paris, and Iva Bennefeld-Stepanic, Vice President Marketing Central Europe | International at Mondelez.
“Effie Awards are such an important moment for reflection, learning, and celebrating the best and most impactful marketing and advertising campaigns. They offer a behind-the-scenes look at what truly matters – original thinking and creativity that build tangible brand and business value. It is an honor for me to be part of the Effie Awards Europe jury this year, and I look forward to reviewing all the entries,” said Harrison.
“Effie Awards are the gold standard when it comes to assessing the impact and effectiveness of marketing and creative work! It is an honor to co-chair this year’s Effie Europe awards, and I am excited to immerse myself in a world of creativity, inspiration, and bold ideas!” shared Iva.
Submission Deadlines:
The submission platform is open, with the first deadline on July 31 and the final one on September 13.
- First Deadline: July 31
- Second Deadline: August 18
- Third Deadline: August 31
- FINAL Deadline: September 13
More information: https://www.effie-europe.com/call-for-entries/
The Effie Awards Europe jury consists of nearly 150 industry professionals from 24 European countries who will evaluate entries based on four key elements: Strategic Challenge, Creative Strategy, Bringing the Idea to Life, and Effectiveness.
Joining the Multi-market & Positive Change jury from Bulgaria are:
First Round:
- Gergana Ivanova, Co-founder and Managing Partner, The Smarts Group
- Yoana Pancheva, Chief Operating Officer, guts&brainsDDB
- Yulian Dobrev, Founder and Director of Analysis, BluePoint Research & Consulting
Second Round:
- Velimira Petrova, Sales Director, bTV Media Group
- Greta Koleva, Managing Director, Graffiti BBDO & Proximity Sofia
Joining the Best of Europe jury from Bulgaria are:
First Round:
- Anelia Mircheva, Senior Marketing Manager, Visa
- Krasimir Papazov, Chief Editor, Redlink
- Marcela Abrasheva, Regional Managing Director, Kantar
Second Round:
- Ivo Altanov, Managing Director, Noble Graphics
Key Jury Dates:
- Multi-market & Positive Change: The first round of judging will be conducted online from September 29 to October 8. The second round of judging will be held on October 19-20.
- Best of Europe: The first round will be online from September 20 to October 4. The final round will take place during the week of October 21.
- Grand Effie Jury: On December 11 in Brussels, the jury will meet in person to select the most effective and impactful campaigns of the year.
Winners will be announced during the Effie Europe Gala Ceremony on December 11 in Brussels.
See the full list and profiles of the jury.
More information regarding the call for entries can be found here.
Effie Awards Europe is organized by the European Association of Communications Agencies (EACA) in partnership with Kantar.
