On December 11, the communications community in Bulgaria took its first collective step — to unite efforts, ideas, and initiatives in the name of a more cohesive and sustainable sector.
A step that marks the beginning of a long-term vision to establish the communications and advertising industry as a meaningful partner to business, public institutions, and society.
The four leading associations in the sector — BACA, BAPRA (Bulgarian Association of PR Agencies), the Bulgarian Public Relations Society, and IAB Bulgaria — committed to a more structured alliance and closer collaboration:
to protect the interests of the industry,
to increase engagement and added value for members,
and to create strong, meaningful, and impactful joint events and initiatives.
When creatives, PR professionals, media, and digital experts stand together, the industry’s voice becomes clearer, its position stronger, and its impact more sustainable over time.
This is just the beginning.
More news coming soon.
