In September, the team of Boris Stoyanov, Digital Account Manager at Digitas and Martin Stanilov, Graphic Designer at Saatchi & Saatchi, won the first edition of the local competition The Greatness Challenge Bulgaria 2023, securing a place in the Junior Jury of the thirty-second edition of ADC*E Awards.
The two winners had the opportunity to familiarize themselves with the evaluation criteria, the work process of proven creative directors, by taking part in the international jury of the thirty-second edition of the prestigious ADC*E Awards, as part of the Junior Jury, in the Interactive & Mobile category, in Barcelona for the ADCE Awards judging period – November 9 and 10, 2023.
The ideas of all finalist teams were evaluated by a jury composed of the ADCE Board. The team of Boris and Martin impressed the jury with their implementation of an idea concept for their team’s crowd-funding campaign, with which they raised the necessary funds for travel, accommodation and personal expenses in Barcelona for the ADCE Awards judging period.
The winning team receives free tickets to attend the ADCE Awards during the ADCE Festival, which will take place from November 30 to December 1 in Barcelona. All BACA members are automatically members of ADCE as well, with which they receive a -45% discount when purchasing tickets, all you have to do is register on their platform.
Below you can see the winning idea of the Bulgarian team:
“Participating in the contest was extremely important for us, because we believe that there are talented advertisers in Bulgaria, who are not inferior to the level in Europe, and we think that we have shown it. We were left with very good impressions from the judging in our category – Interactive & Mobile, we learned a lot and saw what is valued in a campaign and what is not, what makes it adequate and high-quality.
To meet different professionals from all over Europe was certainly very useful and exciting. We wanted to solve a real and big problem, creating a solution that would live not only within the competition, but also beyond. And that’s exactly what brought us the victory,” said Martin Stanilov, winner of The Greatness Challenge and Graphic Designer at Saatchi & Saatchi.
The teams that Boris and Martin had to compete with were from the Czech Republic, Lithuania, Portugal and Switzerland. You can view their projects here.
This year the Festival hosts the 32nd edition of the ADCE Best of European Design and Advertising Awards, the only international competition open only to works that have already won in the most prestigious national competitions of the creative and design industry in Europe.
A prestigious international jury of 57 leading creatives and designers from 21 European countries will meet in Barcelona to discuss this year’s winners. Six top international professionals will chair the 2023 Jury under the leadership of Pancho Cassis, Global Chief Executive Officer at DAVID, based in Madrid.
The winners will be announced on the afternoon of Friday 1 December during the gala awards ceremony, which will take place in the auditorium of the Disseny Hub Barcelona.
Art Directors Club of Europe
Since January 2022, BACA is a member of ADCE. ADCE is a non-profit organization established in 1990. BAKA joins the ADCE family consisting of organizations from Austria, Czech Republic, Finland, Germany, Slovenia, Portugal, Romania, Spain, Switzerland, Iceland, Ireland, etc. The cause behind which ADC*E stands is to promote diversity and creative identity among different cultures in Europe, both artistically and commercially-artistically.