The Bulgarian Association of Communication Agencies (BACA) presents data and analysis for the advertising market in Bulgaria in 2022, prepared by the Association’s Media Commission, as well as the annual forecast for advertising investments for 2023, 2024 and 2025. The data represents an estimate of net investment in the main media channels and does not include investment in the creation and production of ad formats.
Investments in advertising in 2022 reached BGN 569.2 million, according to BACA data. The Bulgarian advertising market grew by 9.5% in 2022.
Detailed information can be viewed here.
