The Art Directors Club of Europe (ADCE) has announced the winners of the 34th edition of the ADCE Awards—honoring the very best achievements in design and advertising across Europe. A total of 32 Gold, 58 Silver, and 92 Bronze awards were presented, with 133 projects reaching the final round.
Among the winners are two agencies from Bulgaria, members of BACA, which received Bronze awards in the Design category for projects that were also awarded at FARA 2025:
- Next DC with “The Metal Eye Test” for Jack Daniel’s
- NRG Brands with “Audi Q6 e-tron Takes You Far — Premiere of the Newest Electric Model” for Audi Bulgaria
In addition, HUMAN reached the finals with “The Other Care” for SOpharmacy in the Film & Audio category.
The international ADCE Awards jury, made up of 60 leading professionals from 23 countries, evaluated 653 entries from 25 European countries. The jury included two representatives from Bulgaria from BACA member agencies:
- Ivan Landzhev – Chief Creative Officer, guts&brainsDDB Bulgaria, Brand Experience category
- Zhelez Atanasov – Strategic Planning Director, Noble Graphics, Integrated & Innovation category
Final judging took place live in Barcelona on November 18–19, where the jury determined the Gold, Silver, and Bronze winners, as well as the recipients of the special awards and the prestigious Grand Prix.
The winners of the ADCE Awards 2025 were officially announced at the ADCE Awards Gala Ceremony on November 21, part of the program of the first-ever ADCE Creative Week at DHub Barcelona.
More information about the new ADCE Awards format can be found here.
See all awarded projects here.
ADCE Awards 2025
This year’s ADCE Grand Prix was awarded to the campaign “Birds Never Forget To Fly” by Playmakers / Tbilisi (Georgia) for PSP.
Georgia is experiencing some of its most difficult times—citizens are protesting decisions perceived as threats to freedom and the country’s European path, while 67 political prisoners, including a renowned film director and a beloved young actor, remain behind bars.
The campaign tells this very story by creating a film directed and voiced from prison. The project was realized through letters, phone calls, and storyboards drawn in a cell, using a subjective camera and authentic voice recordings to bring the isolated actor to life. In this way, creators were able to practice their art even under conditions of deprivation, and the campaign became a powerful message of resilience and freedom. It sparked a national debate, surpassed 10 million views despite bans on pro-government channels, and established itself as a symbol of hope.
PSP, a brand known for supporting people in difficult moments, chose to mark Independence Day not with a celebratory tone, but with an open and courageous call for freedom—exactly when it was most needed.
The Best in Design and Advertising
A total of 653 projects from 24 European countries participated in the 34th edition of the ADCE Awards. Thirty-two projects won Gold across the various categories.
Special Awards
ADCE European Star — Johannes Newrkla Award
“Birds Never Forget to Fly” (Georgia) – Playmakers / Tbilisi for PSP
A film directed and voiced from prison through letters, phone calls, and a subjective camera. Despite restrictions, the project spread widely, sparked a national debate, and became a symbol of hope. The award honors ideas that embody European values: freedom, diversity, peace, and justice.
ADCE Genius Loci Award
“Minefield Honey: Designing Hope” (Ukraine) – Saatchi & Saatchi Ukraine
A design system in which a flower grows from a symbol of destruction, with each region receiving its own flower and identity.
ADCE Equal Star Award
“Rainbow Wool” (Germany) – SERVICEPLAN GERMANY for Schäferei Stücke
A project that creates an environment and economic value for animals with same-sex behavior, while supporting LGBTQ+ causes.
ADCE Green Star Award
“Nothing as lovely as another child’s toy” (Netherlands) – Happiness Amsterdam for Marktplaats
A campaign proving through real footage that children always desire a toy that has already been loved by another child—a powerful message for circular economy and sustainability.
