EACA (European Association of Communications Agencies) published it’s AI Ethics Guidelines. They are sincerely thankful to all members for their valuable contributions over the past months. The guidelines underline the industry’s commitment to applying AI in line with clear ethical standards, human oversight, and legal compliance.
The guidance paper brings together international best practices and sets out practical principles on transparency, data protection, bias mitigation, protection of vulnerable groups, and responsible AI integration into creative work.
Download the AI Ethics Guideline here.
