19.08.2026

BACA presents data on Bulgaria’s advertising market in 2025 and forecasts for 2026–2028

The Bulgarian Association of Communication Agencies (BACA) presents its 2025 data on Bulgaria’s advertising market, prepared by the BACA Media Commission, alongside its annual forecast for 2026, 2027 and 2028.

The data provide an assessment of advertising investment across the main media channels and do not include spending on the creation and production of advertising formats.

The report with the data and forecasts is available in Bulgarian here.

The English version is available here.

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