- The 35th edition of the ADCE Awards opens entries to all participants of eligible local competitions across Europe
- A brand-new discipline, Creativity by Industry Sectors, brings a new perspective to the Awards
- New categories have been introduced across the Awards to reflect the evolving creative industry.
The Art Directors Club of Europe (ADCE) has officially opened entries for the 35th edition of the ADCE Awards, marking the anniversary with important new changes that open access to Europe leading competition’s participants celebrating excellence in creativity, design, and advertising.
The ADCE Awards remain a platform to identify and celebrate Europe’s best creative work, bringing it from local and national competitions to a European stage for recognition and awards.
ADCE Awards Now Open To All Entrants of European Competitions
For the first time in the history of the Awards, the competition is open not only to winners, but to all participants of eligible regional and national competitions across Europe. This new system significantly broadens access to the ADCE Awards, allowing more creative work from across the continent to compete at a European level.
Entries are open to participants from competitions organised by ADCE’s 25 member clubs, as well as selected eligible competitions run by non-member organisations across Europe. The complete list of eligible competitions and submission guidelines is available on the official ADCE Awards platform.
The final deadline for submissions is 25 September 2026.
A New Discipline: Creativity by Industry Sectors
With the aim to evaluate work through the lens of industry-specific challenges and opportunities the ADCE Awards introduces a major new discipline: Creativity by Industry Sectors.
The new discipline provides a broader perspective on creative excellence while recognising the strategic and cultural context behind each project.
The discipline includes 40 categories across the following sectors:
- Consumer Goods
- Health Care
- Automotive & Mobility
- Finance, Insurance & Retail
- Technology & Media
- Travel, Leisure, HORECA & Education
- Entertainment & Culture
- Sports
New Categories Across Key Disciplines
Several new categories have also been added to reflect emerging creative practices and industry evolution.
Interactive & Mobile
- Creative Data — Digital creativity where data plays a central creative role, enabling stronger storytelling, smarter targeting, and measurable innovation.
- Multi-Platform Experience — Interactive work designed to create seamless experiences across multiple digital touchpoints and devices.
- Innovative Use of Technology — Projects where technology meaningfully enhances creativity, engagement, usability, and impact.
- Gaming — Commercial creativity developed within or through gaming environments.
- Technological Craft — Excellence in UI, UX, AR/VR, programming, and technical implementation.
Brand Development & Experience
- Projects — Brand-led initiatives designed to achieve tangible real-world impact through services, experiences, or partnerships.
- B2B and Collaboration — Work targeting business audiences or created through strategic partnerships and collaborations.
- Creative Strategy — Projects where strategic thinking and insight form the foundation of the creative solution.
In addition, a new Local Insight category has been introduced across all existing disciplines. The category celebrates projects rooted in local culture, communities, and regional relevance, reinforcing one of ADCE’s core values: promoting the diversity and richness of European creativity.
Full category details and submission information are available on the official ADCE Awards platform..
Jury and Awards Ceremony
The ADCE Awards jury, composed of leading creatives and designers from across Europe, will meet online in October for the first two rounds of judging. The third and final judging round will take place in person at the Disseny Hub Barcelona as part of the ADCE Creative Week in November.
As one of the highlights of the Creative Week programme, the final judging session will once again be open to the public, giving attendees the opportunity to witness the most decisive moment of the competition: the selection of the Special Awards and the Grand Prix.
Winners of the ADCE Awards 2026 will be announced during the ADCE Awards Gala on 20 November 2026, the closing event of ADCE Creative Week, which will also feature talks, exhibitions, networking events, workshops, and the ADCE Student Awards ceremony.
Further details about ADCE Creative Week will be announced soon.
ADCE and The One Club Global Creative Rankings
As part of The One Club for Creativity, all ADCE Award winners contribute points toward The One Club Global Creative Rankings — one of the advertising and design industry’s most recognised global rankings systems.
The rankings aggregate results from major international competitions including The One Show, ADC Annual Awards, ONE Asia Creative Awards, Type Directors Club competitions, and the ADCE Awards, providing international visibility for European agencies, brands, creatives, and campaigns.
The partnership with The One Club for Creativity further strengthens ADCE’s mission to promote European creativity on a global stage.
