Noble Graphics named Most Effective Agency
First place in the “Most Effective Advertiser” ranking is shared by three companies and one non-governmental organization.
At a glamorous gala ceremony last night, Effie Awards Bulgaria announced the winners of its eighteenth edition. For the sixth consecutive year, Noble Graphics topped the ranking for Most Effective Agency, winning two Gold, one Silver, and one Bronze Effie awards.
Second place in the agency ranking was awarded to proof., followed by Initiative Bulgaria in third place.
In the “Most Effective Advertiser” ranking for 2025, first place was shared by three companies and one non-governmental organization — the United Nations High Commissioner for Refugees (UNHCR), Kamenitza AD, Carlsberg Bulgaria, and Kaufland Bulgaria.
Burgasko, UNHCR, Kaufland, and Pirinsko topped the ranking for Most Effective Brand for 2025.
During the ceremony, hosted by Desislava Mincheva-Raul, bTV correspondent in Paris and Brussels, a total of four Gold, two Silver, and nine Bronze awards were presented across the competition’s categories.
The full list of winners at Effie Awards Bulgaria 2025 can be viewed here.
Effie Bulgaria is organized by the Bulgarian Association of Communication Agencies (BACA) with the exclusive support of bTV Media Group and bTV Radio Group as General Media Partner, as well as Visa as Gold Sponsor.
Since its launch in Bulgaria, Effie has established itself as the most prestigious award for campaigns that combine creativity and strategy with real, measurable results. The awards demonstrate that effective communications drive growth, build reputation, and lead to sustainable, long-term brand success.
Effie is an internationally recognized benchmark for marketing effectiveness with over 50 years of history and programs in more than 125 countries worldwide. The Effie Index highlights the most successful agencies, clients, and brands globally, offering valuable insights into ideas that are proven to work.
Effie rewards the most effective marketing communications — ideas that work.
For more information, visit effiebulgaria.org.
