International advertising festival White Square– one of the largest festivals of creativity in Europe calls to enter your best creative works into the contest program. In 2022 the festival will be held for the 14th time. Over the years, the festival has received broad recognition for professionalism and expertise of the jury, high level of the business program and a special atmosphere of the Festival. White Square is held with the support of European Association of Communications Agencies (EACA), the largest association in Europe and is actively supported by local and international mass media about advertising and marketing. Annually prize-winning and winning works of White Square are published at industrial mass media of more than 35 countries of the globe.
In 2022 the contest entries of White Square festival will be evaluated by 7 international jury teams: persons with numerous medals of the most prestigious festivals and broad judging experience on leading creative festivals of the globe. The main criteria of judging are creative idea and its execution.
CREATIVE: film, print, radio & audio, outdoor, integrated, branded content & entertainment, creative use of media;
BRANDING: communication design, packaging design, digital & interactive design;
MARKETING SERVICES: brand experience & activation, PR, direct, campaigns: sectors, innovations;
MEDIA: channels, excellence in media, media campaign;
DIGITAL: digital, mobile, social & influencer, creative data;
CRAFT: film craft, print & outdoor craft, excellence in radio & audio;
MASS MEDIA CONTEST: communication, digital & mobile, reach, integrated campaigns, change for good. brands, change for good. non-profit.
Entries handbook and the judging criteria are available via the link.