The International Creative Festival and Brand Communication Awards for the Middle East and North Africa region, Dubai Lynx, which is part of the Cannes Lions Festival, announced the composition of its jury for 2022. Representatives of the jury in each category will evaluate campaigns in 20 different categories .
In the updated category “PR Lynx” will be judged by a representative from Bulgaria – Iva Grigorova, Managing Director of MSL Sofia, which will represent the MSL network, part of Publicis Groupe. The other updated category is “Creative Effectiveness Lynx” and the newly introduced category “Social & Influencer Lynx”, which will highlight the creative ideas of social media campaigns and strategic solutions for influencer marketing.
The full list of juries in the individual categories of 2022 Dubai Lynx can be viewed here.
For more information, please visit the Festival’s website.