The Art Directors Club of Europe (ADCE) announced the winners of the 34th edition of the ADCE Awards, which recognize the most outstanding achievements in design and advertising across Europe. A total of 32 Gold, 58 Silver, and 92 Bronze awards were presented at the ADCE Awards, with 133 projects shortlisted as finalists.
Among the winners were two agencies from Bulgaria, both members of BACA, which received Bronze awards in the Design category for projects previously awarded at FARA 2025:
- Next DC with “The Metal Eye Test” for Jack Daniel’s
- NRG Brands with “Audi Q6 e-tron Takes You Far — Premiere of the Newest Electric Model” for Audi Bulgaria
HUMAN also reached the finals with “The Other Care” for SOpharmacy in the Film & Audio category.
The international ADCE Awards jury, composed of 60 leading professionals from 23 countries, evaluated 653 entries from 25 European countries. Among the jury members were two representatives from Bulgaria, both from BACA member agencies:
Ivan Landzhev, Chief Creative Officer, guts&brainsDDB Bulgaria — Brand Experience category
Zhelez Atanasov, Strategic Planning Director, Noble Graphics — Integrated & Innovation category
Final judging took place live in Barcelona on November 18 and 19, where the jury selected the Gold, Silver, and Bronze winners, as well as the recipients of the special awards and the prestigious Grand Prix.
The winners of ADCE Awards 2025 were officially announced at the ADCE Awards Gala Ceremony on November 21, part of the program of the first-ever ADCE Creative Week, held at DHub Barcelona.
More information about the new ADCE Awards format can be found here.
All awarded projects can be viewed here.
ADCE Awards 2025
This year’s ADCE Grand Prix was awarded to the campaign “Birds Never Forget To Fly” by Playmakers / Tbilisi (Georgia) for PSP.
Georgia is experiencing one of its most challenging periods, with citizens protesting decisions perceived as threats to the country’s freedom and European path, while 67 political prisoners, including a renowned film director and a beloved young actor, remain incarcerated.
The campaign tells this very story through a film directed and voiced from prison. The project was realized through letters, phone calls, and storyboards drawn inside a prison cell, using a subjective camera and authentic voice recordings to bring the isolated actor to life. Despite severe limitations, the creators were able to practice their art, turning the campaign into a powerful statement of resilience and freedom. It sparked a national debate, surpassed 10 million views despite bans by pro-government channels, and became a symbol of hope.
PSP, a brand known for supporting people in difficult moments, chose to mark Independence Day not with a celebratory tone, but with an open and courageous call for freedom — exactly when it was most needed.
Best in Design and Advertising
A total of 653 projects from 24 European countries competed in the 34th edition of the ADCE Awards, with 32 projects receiving Gold awards across the categories.
Film & Audio
Craft – Music & Sound
• Mimir is Great — Fuego Camina Conmigo for What the Sleep
Online Videos
• Mimir is Great — Fuego Camina Conmigo for What the Sleep
Craft – Direction, Cinematography & Editing
• The Cause of The Accident That Started The Fire — CANADA / Barcelona for ICEX, Audiovisual from Spain
• The First Speech — INNOCEAN / Berlin for Reporters Without Borders
TV & Cinema Advertising
• The First Speech — INNOCEAN / Berlin for Reporters Without Borders
Film & Audio – NGO / Public Campaign
• The First Speech — INNOCEAN / Berlin for Reporters Without Borders
Print & Outdoor
Print Advertising
• History Outnumbered — Dentsu Creative Iberia / Lisbon for History Channel
Print & Outdoor – NGO / Public Campaign
• The Loss of Freedom is Never Obvious at First — INNOCEAN / Berlin for Reporters Without Borders Germany
Interactive & Mobile
Influencer Marketing
• Fisherman’s Market Friends — BBDO Italy / Milan for Fisherman’s Friend
• AUTfluencer — Wien Nord Serviceplan for Österreich Werbung
Interactive Design
• Space Trash Signs — Serviceplan Germany / Munich for Privateer
Data Visualization
• Allevia Pollen Passport — MRM Spain / Madrid for Opella-Allegra
Social Media Campaigns
• AUTfluencer — Wien Nord Serviceplan for Österreich Werbung
Design
Photography
• The Path of Grain — Postmen / Kyiv for Kernel
Editorial Design
• Porto. 10 Years of a City — Studio Eduardo Aires / Porto for Câmara Municipal do Porto
• The World is on Fire — Ibán Ramón / Valencia for Falla Mossén Sorell – Corona
Typography
• FC Sans Pauli – The First Typeface With a Conscience — karlanders GmbH / Hamburg for FC St. Pauli
Graphic Communication
• Allegris First Class x Sho Shibuya — Serviceplan Germany / Munich for Lufthansa
Logo
• Saaristo — BOND Creative Agency / Helsinki for Visit Turku Archipelago
Corporate Identity
• Mo Museum Brand Refresh — Sons & Daughters ID / Vilnius for Mo Museum
• Post Post Hotel — Bruch—Idee&Form / Graz for Post Post Hotel
Motion Graphics
• Intersecting Paths — Bastarda / Porto for Casa da Música
Illustration
• Johann Strauss 2025 Vienna — Gruppe am Park GmbH / Linz for Johann Strauss Festjahr 2025 GmbH
Brand Experience
Retail & Activations
• Price Packs — Serviceplan Germany / Munich for PENNY
Creative Effectiveness
• Birds Never Forget To Fly — Playmakers / Tbilisi for PSP
Innovative Use of Media
• CAMDOM. The First Digital Condom — INNOCEAN / Berlin for Billy Boy
Promotions
• Ikea Hidden Tags — Uzina / Lisbon for IKEA
Integrated & Innovation
Branded Content
• Racing Offers — Fitzroy / United Playgrounds for ANWB Private Lease
Best Use of Technology
• Impulse — Cheil Madrid for Samsung
Integrated Campaigns
• Steal Marina’s Artwork — SiR MaRY / Zurich for Kunsthaus Zürich
• Ikea Hidden Tags — Uzina / Lisbon for IKEA
Best Use of Data
• Ikea Hidden Tags — Uzina / Lisbon for IKEA
Special Awards
ADCE European Star — Johannes Newrkla Award
Birds Never Forget to Fly (Georgia) — Playmakers / Tbilisi for PSP
A film directed and voiced from prison through letters, phone calls, and subjective camera work. Despite restrictions, the project achieved widespread distribution, sparked national debate, and became a symbol of hope. The award honors ideas that embody European values: freedom, diversity, peace, and justice.
ADCE Genius Loci Award
Minefield Honey: Designing Hope (Ukraine) — Saatchi & Saatchi Ukraine
A design system where a flower grows from a symbol of destruction, giving each region its own flower and identity.
ADCE Equal Star Award
Rainbow Wool (Germany) — Serviceplan Germany for Schäferei Stücke
A project creating an environment and economic value for animals exhibiting same-sex behavior, while supporting LGBTQ+ causes.
ADCE Green Star Award
Nothing as lovely as another child’s toy (Netherlands) — Happiness Amsterdam for Marktplaats
A campaign using real footage to show that children always desire a toy that has already been loved by another child — a powerful message for circular economy and sustainability.
